The Wizarding Community is a Harry Potter legacy and e-commerce site represented by Warner Bros. Entertainment, celebrating the seven novels and eight films written by British author J. K. Rowling. Fans are encouraged to view clips and shop for magical items based on selected scenes.
Our goals were to adapt the interface towards a device-scalable product and create easy access to all secondary features. To this end, we restricted backgrounds to one color and arranged content within a fluid grid. We also restructured the UI to reveal with a simple touch, secondary features that included an online community, news, and shop.
To build on their social media platform (and promote product purchases), we enabled members of the community to sign up via Facebook to create wish lists and chat about the spellbinding world of Harry Potter.
Dedicated to helping students and alumni succeed in their chosen fields, Savannah College of Art and Design is a nationally-known private university with locations in Savannah, Georgia, Hong Kong, and Lacoste, France.
Streamlining navigation and improving ease of use through functionality were our first steps. Because of the large amount of content, these changes were vital to the user experience.
Several usability issues needed to be addressed. For example, navigation elements were sized too small for touch-based devices. To solve our concerns we proposed a finger-sized UI. With the new design, students would be able to navigate the site effortlessly on any device.
Our next objective was to clarify messaging and add a bit of personality. To accomplish this, we compiled a series of lifestyle-based icons to echo student culture.
The Beast House is a digital hangout for Camel enthusiasts. Fans call the shots while connecting, creating, and competing for prizes from the Beast House community.
For every action in the Beast House, points are awarded. Points are credit toward prizes. Phase One awards members points for comments and completing challenges.
In Phase Two, the top 160 members are selected to join the Championships. Here the cash gets crazy, and the competition goes fierce as newly formed teams battle in bracket form.
With a responsive design, we controlled the multi-column layout by identifying devices, browsers and widths, and adapting the site as needed.
The UX and creative strategy was built directly around the entertaining weekly challenges set to launch on the Beast House, every Hump Day.
To engage local segments, features were added to easily search, sort, and find members.
A custom icon set, and carefully designed background options, offered complete customization of personal and team-based avatars.
Challenge 2: Tobaccoville
Born out of the free-spirited hippy culture of the 1970s, Mellow Mushroom is now a franchise with over 120 locations nationwide.
Their mission remains the same: to deliver delicious pizza and cold craft beer in an unforgettable environment.
In a harvest themed sweepstakes, we designed this microsite to serve as their new visual menu. We also crafted a pizza baking iPhone game titled, “Mel's Holy Shiitake Challenge,” to help deliver prizes.
When a customer purchases a harvest menu item, they receive a scratch-off game code.
Entering the code within the Shiitake Challenge registers the guest for a chance to win a trip-for-two on the Jam Cruise, a music festival themed ship.
Se!ze the Hump Day
Every Wednesday for 14 weeks, Camel offered a chance to win over $1 million in prizes through an arrangement of fun and unexpected challenges.
To frame this sweepstakes, we designed a unique environment to explore and an adventure-styled passport to help visitors stay on track.
New chances to win included: mini games, riddles, puzzles, and more—all on path to the grand prize—a $50,000 payday.
Designing the experience from the ground up under the guidance of a Creative Director, I assisted with art direction, concept design, and illustration.
What is Hump Day?
Office Breakout Instructions
Office Breakout Game
Un-mix the Message
With Optim, the healthcare process is driven by doctors and built around an outstanding collaboration of the best physicians in the region.
Optim’s medical centers provide a wealth of resources with an expanding network of expertly staffed locations.
Our goal was to create an environment that radiated warmth, calm, and confidence. We hand selected sincere imagery and a calm color palate. Design was constructed around the idea of an open and worry-free healthcare experience.
Simple navigation was utilized with links connecting the background story to areas of expertise, inspiring visitors to find a location nearby.
This build was a central piece within a larger identity project to help launch the Optim brand.
Boldy Go Everywhere
Snus got its start as a luxury tobacco enjoyed by Europe’s aristocracy in the 1700s. It’s refreshingly simple: A great-tasting premium tobacco you can slide into your mouth.
No spitting, no mess and virtually no restrictions; it’s a modern twist on the traditional, courtesy of Camel.
Our strategy was two-fold. One: create a microsite to educate customers on the bold flavor that Snus imparts.
Two: grow a community around the experience of the brand. We formed an engaging environment where the product animates in and shifts with mouse-oriented parallax.
Visitors are invited to leave a comment to fellow “Snusers” and view current promotions.
Uncork the Passion
Uncork the Passion challenged oenophiles everywhere to express their passion for wine In 140 characters or less. Community votes and celebrity judges helped decide the winning entry.
The top Twitterista won a 2-week apprenticeship at the Lapostolle winery in Chile to learn how to make great wine from world-class winemakers.
Assisting with Art Direction, we produced a five-page microsite that showcased the contest, introduced the judges, displayed votes, educated wine consumers and showcased Lapostolle.
For contenders to acquire the votes needed to win, we included a sidebar with share functionality through Facebook and Twitter.
After tallying community votes, celebrity judges helped decide the winning entry. This campaign generated close to 3,500 loyal followers and the company experienced growth for the first time in 3 years.
The David Carson Project
David Carson is a surfer and American graphic designer best known for his innovative magazine design and use of experimental typography.
The website promotes a documentary exploring the life of Carson, as well as his influence on design—both past and present.
Selectively kerned type combined with a sun-drenched color palate, this concept was a take on Carson’s typographic design and style.
To enrich the experience, we designated ample space to watch the trailer; a sidebar highlighting limited prints, and a gallery-inspired archive of his past work.
In order to build social buzz and keep it humming, we loaded select tweets and personal reviews of the documentary.
25 Days of Gifting
When Henry Lindeman planted his first grapevines in Australia over 165 years ago, he was laying roots for a legacy.
Partnering with Real Simple magazine, Lindeman’s celebrated the season with an advent calendar-styled giveaway featuring 25 holiday gifts.
Every day leading up to December 25th revealed new and exciting prizes in decorated packages. Prizes ranged from bottles of wine to Apple gift certificates.
Our objective was to build a holiday-themed microsite with entry form and sharing functionality. Participants signed up with a click and raised their entry’s ante by sharing on Facebook and Twitter.
To further promote the microsite, we created a Facebook tab and a series of holiday ads.
illy issimo is made from illy's unique blend of 100% Arabica coffee beans and other natural ingredients.
It’s a refreshing coffee drink without artificial colors, or preservatives.
The first part of our assignment was to build a responsive website to educate consumers on illy’s unique flavors and offer necessary nutrition information.
The second part was to integrate social media to manage a calendar of events.
To accomplish this second goal, we incorporated an RSVP system with Facebook and created a collection of past event photography on Flickr.
Summer of Discovery
Founded in 1843, Lindeman’s holds the distinction of being the oldest continually run winery in Australia.
In a series of seasonal efforts, Lindeman’s partnered with Travelocity and launched a travel-oriented campaign to give away five featured summer vacations.
When entering the Summer of Discovery sweepstakes, participants were also entered into the running for weekly giveaways.
We were tasked with creating the platform for the Summer of Discovery effort. The site included a simple entry form, sharing functionality, and appealing design.
To help shape the experience of the wine for our applicants, we selected five wines to complement the tastes of summer. This became the backdrop for the campaign engaging visitors to explore the wines as well as their favorite vacation locations.
Direct to Desktop
dCast is a rich media application that provides organizations the ability to broadcast engaging content to a user's desktop allowing viewers to catch up on what’s happening in the media.
dCast features a variety of content from CNN, the Cartoon Network, MTV Networks and Paramount Pictures.
The platform was designed to utilize multiple devices and give users direct access to their content.
The site offered fans and brand loyalists a one-click solution to select messaging within a branded player.
Home Court Advantage
Founded in 1981, Buffalo Wild Wings has approximately 650 locations within the United States. It's clearly America's choice for beer, wings, and live sports.
Partnering with SCVNGR (on iPhone and Android), BWW launched a quarterly campaign encouraging customers to compete in both real world and smartphone-based challenges for points, badges, and instant on-premise rewards.
Relying on a strict grid, our proposed concept was based on three points that needed high visibility: how to play, challenges, and the leaderboard, which tracked points and current front-runners.
The resulting layout allowed customers to check-in, try a challenge, and compete with friends seamlessly as they worked towards the grand prize, a trip to the pro basketball finals with NBA legend, Scottie Pippen.
Penfolds, one of Australia's oldest and most iconic wineries, partnered with (RED) to contribute a portion of their profits to benefit the well-being of countries in need. Dr. Penfold founded the winery with the famous saying “From 1884 to Evermore.”
Our task was to create a microsite promoting the company’s efforts through a new campaign aimed at fighting HIV/AIDS in Africa.
We shaped this responsive design to revive the brand's philanthropy through an adaptation of their original slogan.
The new motto reads, "This pour to Evermore." It’s a nod to their past and a gesture into the present effort.
This comprehensive branding project brought together the image of the wine company and the global initiative beautifully. Guests to the site quickly understood how their purchase could have a worldwide affect.
To date, $160 million has been generated and 5 million people have been helped through Global Fund-financed grants that (RED) supports.