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	<title>Justin Hale · Interactive Art Direction</title>
	<link>http://www.justinhale.com</link>
	<description>Justin Hale · Interactive Art Direction</description>
	<pubDate>Sat, 10 Sep 2011 18:39:35 +0000</pubDate>
	<generator>http://www.justinhale.com</generator>
	<language>en</language>
	
		
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		<title>Harry Potter</title>
		<link>http://www.justinhale.com/Harry-Potter</link>
		<comments>http://www.justinhale.com/following/justinhale.com/Harry-Potter</comments>
		<pubDate>Sat, 10 Sep 2011 18:39:35 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1984003</guid>
		<description>Project
Harry Potter Website

Client
Warner Bros.

Harry Potter legacy and e-commerce site celebrating the seven fantasy novels and eight films written by the British author J. K. Rowling. Features include an online community, news, shop, and other magical mischief.

&#60;img src="http://payload.cargocollective.com/1/2/68199/1984003/harry1_905.jpg" border="0" width="905" height="924" width_o="905" height_o="924" src_o="http://payload.cargocollective.com/1/2/68199/1984003/harry1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1984003/harry1.2_905.jpg" border="0" width="905" height="1960" width_o="905" height_o="1960" src_o="http://payload.cargocollective.com/1/2/68199/1984003/harry1.2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1984003/harry2_905.jpg" border="0" width="905" height="1668" width_o="905" height_o="1668" src_o="http://payload.cargocollective.com/1/2/68199/1984003/harry2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1984003/harry3_905.jpg" border="0" width="905" height="1289" width_o="905" height_o="1289" src_o="http://payload.cargocollective.com/1/2/68199/1984003/harry3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1984003/harry4_905.jpg" border="0" width="905" height="1479" width_o="905" height_o="1479" src_o="http://payload.cargocollective.com/1/2/68199/1984003/harry4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1984003/harry5_905.jpg" border="0" width="905" height="1684" width_o="905" height_o="1684" src_o="http://payload.cargocollective.com/1/2/68199/1984003/harry5_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Subway · Green Lantern</title>
		<link>http://www.justinhale.com/Subway-Green-Lantern</link>
		<comments>http://www.justinhale.com/following/justinhale.com/Subway-Green-Lantern</comments>
		<pubDate>Sat, 10 Sep 2011 15:58:08 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1983510</guid>
		<description>Project
Green Lantern Movie Promotion

Client
Subway Restaurants, Warner Bros.

Subway and Warner Bros. teamed up with SCVNGR in a mobile promotion where fans competed to win tickets and  exclusive digital content. The top 25 contestants were granted select access to the Los Angeles premiere of Green Lantern.

&#60;img src="http://payload.cargocollective.com/1/2/68199/1983510/subway1_905.jpg" border="0" width="905" height="899" width_o="905" height_o="899" src_o="http://payload.cargocollective.com/1/2/68199/1983510/subway1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1983510/subway2_905.jpg" border="0" width="905" height="1050" width_o="905" height_o="1050" src_o="http://payload.cargocollective.com/1/2/68199/1983510/subway2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1983510/subway3_905.jpg" border="0" width="905" height="825" width_o="905" height_o="825" src_o="http://payload.cargocollective.com/1/2/68199/1983510/subway3_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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		<title>illy issimo</title>
		<link>http://www.justinhale.com/illy-issimo</link>
		<comments>http://www.justinhale.com/following/justinhale.com/illy-issimo</comments>
		<pubDate>Sat, 10 Sep 2011 04:32:50 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1982572</guid>
		<description>Project
illy issimo Website

Client
illy issimo

illy issimo is made from illy's unique blend of 100% Arabica coffee beans and natural ingredients, without artificial colors, aromas, flavors or preservatives.  The site responds to a user’s behavior and computing environment, based on screen size, platform and device orientation.

Visit the Site →
&#60;img src="http://payload.cargocollective.com/1/2/68199/1982572/illy1_905.jpg" border="0" width="905" height="1000" width_o="905" height_o="1000" src_o="http://payload.cargocollective.com/1/2/68199/1982572/illy1_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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		<title>BWW Flavor Fanatics</title>
		<link>http://www.justinhale.com/BWW-Flavor-Fanatics</link>
		<comments>http://www.justinhale.com/following/justinhale.com/BWW-Flavor-Fanatics</comments>
		<pubDate>Tue, 23 Aug 2011 02:05:00 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1897611</guid>
		<description>Project
Flavor Fanatics

Client
Buffalo Wild Wings

With so many mouthwatering flavors, it's no surprise Buffalo Wild Wings has surpassed 5 million fans on Facebook. True fanatics took part in a mobile promotion with SCVNGR, earning sweet prizes and tasty discounts.

&#60;img src="http://payload.cargocollective.com/1/2/68199/1897611/one_905.jpg" border="0" width="905" height="885" width_o="905" height_o="885" src_o="http://payload.cargocollective.com/1/2/68199/1897611/one_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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		<title>ŻU Vodka</title>
		<link>http://www.justinhale.com/ZU-Vodka</link>
		<comments>http://www.justinhale.com/following/justinhale.com/ZU-Vodka</comments>
		<pubDate>Tue, 23 Aug 2011 01:34:46 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">1897417</guid>
		<description>Project
Trip to Poland

Client
ŻU Vodka

With over six centuries of tradition, ŻU is an artisanal vodka flavored with woodruff, vanilla, coconut, almond and a single blade of enchanted bison grass. Through Facebook, users entered to win a tour of the mystical Bialowieza Forest.

&#60;img src="http://payload.cargocollective.com/1/2/68199/1897417/zubison_905.jpg" border="0" width="905" height="712" width_o="905" height_o="712" src_o="http://payload.cargocollective.com/1/2/68199/1897417/zubison_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1897417/zu1_905.jpg" border="0" width="905" height="712" width_o="905" height_o="712" src_o="http://payload.cargocollective.com/1/2/68199/1897417/zu1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/1897417/zu2_905.jpg" border="0" width="905" height="712" width_o="905" height_o="712" src_o="http://payload.cargocollective.com/1/2/68199/1897417/zu2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Penfolds · (RED)</title>
		<link>http://www.justinhale.com/Penfolds-RED</link>
		<comments>http://www.justinhale.com/following/justinhale.com/Penfolds-RED</comments>
		<pubDate>Sat, 15 Jan 2011 17:51:29 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website, Social Media]]></category>

		<guid isPermaLink="false">940907</guid>
		<description>Project
(RED) Partnership

Client
Penfolds

Penfolds, one of Australia's oldest and most iconic wineries, partnered with (RED) to contribute a portion of profits to help fight HIV/AIDS in Africa. To date, $160 million has been generated and 5 million people have been helped through Global Fund-financed grants that (RED) supports. 

&#60;img src="http://payload.cargocollective.com/1/2/68199/940907/thispour_3_905.jpg" border="0" width="905" height="905" width_o="905" height_o="905" src_o="http://payload.cargocollective.com/1/2/68199/940907/thispour_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/940907/fb_905.jpg" border="0" width="905" height="905" width_o="905" height_o="905" src_o="http://payload.cargocollective.com/1/2/68199/940907/fb_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>BWW Home Court Advantage</title>
		<link>http://www.justinhale.com/BWW-Home-Court-Advantage</link>
		<comments>http://www.justinhale.com/following/justinhale.com/BWW-Home-Court-Advantage</comments>
		<pubDate>Sat, 15 Jan 2011 17:12:33 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website, Social Media]]></category>

		<guid isPermaLink="false">940772</guid>
		<description>Project
Home Court Advantage

Client
Buffalo Wild Wings

Founded in 1981, BWW has approximately 650 locations within the United States. With SCVNGR, Buffalo Wild Wings guests competed in smartphone based challenges to win instant on-premise rewards. The grand prize? A fantasy trip to the pro basketball finals with NBA legend, Scottie Pippen. 

&#60;img src="http://payload.cargocollective.com/1/2/68199/940772/bw3_905.jpg" border="0" width="905" height="839" width_o="905" height_o="839" src_o="http://payload.cargocollective.com/1/2/68199/940772/bw3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/940772/fb_905.jpg" border="0" width="905" height="839" width_o="905" height_o="839" src_o="http://payload.cargocollective.com/1/2/68199/940772/fb_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Chopin · Vip Sweepstakes</title>
		<link>http://www.justinhale.com/Chopin-Vip-Sweepstakes</link>
		<comments>http://www.justinhale.com/following/justinhale.com/Chopin-Vip-Sweepstakes</comments>
		<pubDate>Mon, 13 Dec 2010 00:21:59 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">852973</guid>
		<description>Project
Be Chopin's VIP

Client
Chopin

Founded by Tad Dorda in 1992, Chopin Vodka is a small-batch, family-owned producer of single-ingredient, premium vodkas. As a major supporter of the Santa Barbara International Film Festival, Chopin offered film-lovers a dream trip for two to the festival.

&#60;img src="http://payload.cargocollective.com/1/2/68199/852973/1_905.jpg" border="0" width="905" height="1008" width_o="905" height_o="1008" src_o="http://payload.cargocollective.com/1/2/68199/852973/1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/852973/2_905.jpg" border="0" width="905" height="1008" width_o="905" height_o="1008" src_o="http://payload.cargocollective.com/1/2/68199/852973/2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Vio · Spread Vibrancy </title>
		<link>http://www.justinhale.com/Vio-Spread-Vibrancy</link>
		<comments>http://www.justinhale.com/following/justinhale.com/Vio-Spread-Vibrancy</comments>
		<pubDate>Sun, 12 Dec 2010 23:25:35 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">852837</guid>
		<description>Project
Spread Vibrancy 

Client
Coca-Cola

Vio is the world's first vibrancy drink. Cows may not think it is the real thing, but Coca-Cola is set to launch fizzy milk on the world. Through the Spread Vibrancy campaign, Facebook users were given the opportunity to offer friends a free taste.

&#60;img src="http://payload.cargocollective.com/1/2/68199/852837/1_905.jpg" border="0" width="905" height="680" width_o="905" height_o="680" src_o="http://payload.cargocollective.com/1/2/68199/852837/1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/852837/2_905.jpg" border="0" width="905" height="680" width_o="905" height_o="680" src_o="http://payload.cargocollective.com/1/2/68199/852837/2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Cloudy Bay · 25 Pours</title>
		<link>http://www.justinhale.com/Cloudy-Bay-25-Pours</link>
		<comments>http://www.justinhale.com/following/justinhale.com/Cloudy-Bay-25-Pours</comments>
		<pubDate>Sun, 12 Dec 2010 18:29:30 +0000</pubDate>

		<dc:creator>Justin Hale · Interactive Art Direction</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">852252</guid>
		<description>Project
25 Pours

Client
Cloudy Bay

Innovation, meticulous attention to detail and regional expression are the guiding principles of New Zealand's Cloudy Bay winery. To commemorate their 25th birthday, they commissioned a digital book entitled "25 Pours" a collection of warm thoughts from their closest friends. 

&#60;img src="http://payload.cargocollective.com/1/2/68199/852252/1_905.jpg" border="0" width="905" height="680" width_o="905" height_o="680" src_o="http://payload.cargocollective.com/1/2/68199/852252/1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/852252/2_905.jpg" border="0" width="905" height="680" width_o="905" height_o="680" src_o="http://payload.cargocollective.com/1/2/68199/852252/2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/852252/3_905.jpg" border="0" width="905" height="680" width_o="905" height_o="680" src_o="http://payload.cargocollective.com/1/2/68199/852252/3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/68199/852252/4_905.jpg" border="0" width="905" height="680" width_o="905" height_o="680" src_o="http://payload.cargocollective.com/1/2/68199/852252/4_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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