Most of my work sits where scale meets craft. I like building foundations teams can actually ship on, shared standards, clean navigation, and multi brand systems that stay consistent as things grow.
At Signet, I led platform UX strategy for an eight brand iOS consolidation. We aligned IA and navigation patterns across teams supporting 1.2M plus active users, and helped build a platform model designed to drive 40 to 75M in annual growth.
I also helped architect and govern Amor, Signet’s enterprise design system. We scaled tokens, patterns, and libraries to 800 plus global users, and created a more consistent experience for 7M customers across brands.
A lot of my job is making quality repeatable. Governance, contribution workflows, and mentoring that raise the bar across the team, not just on a single project.
In parallel, I consult on Upwork as a Top one percent Expert Vetted designer. I work with Fortune 500 and high growth teams to build reusable foundations across onboarding, apps, and full flows.
Before product platforms, I spent years leading end to end work in agencies. At Zeta, I directed concept to launch experiences for Disney, Uniqlo, and Citizens, shipping mobile first UX at million user scale.
Earlier, at Acxiom, I designed multi device UX UI for Microsoft, Sony, and L’Oréal, building large scale experiences across mobile and tablet in close partnership with senior stakeholders.
I’m obsessed with making complex things feel simple, and making simple things feel great.
Most of my work sits where scale meets craft. I like building foundations teams can actually ship on, shared standards, clean navigation, and multi brand systems that stay consistent as things grow.
At Signet, I led platform UX strategy for an eight brand iOS consolidation. We aligned IA and navigation patterns across teams supporting 1.2M plus active users, and helped build a platform model designed to drive 40 to 75M in annual growth.
I also helped architect and govern Amor, Signet’s enterprise design system. We scaled tokens, patterns, and libraries to 800 plus global users, and created a more consistent experience for 7M customers across brands.
A lot of my job is making quality repeatable. Governance, contribution workflows, and mentoring that raise the bar across the team, not just on a single project.
In parallel, I consult on Upwork as a Top one percent Expert Vetted designer. I work with Fortune 500 and high growth teams to build reusable foundations across onboarding, apps, and full flows.
Before product platforms, I spent years leading end to end work in agencies. At Zeta, I directed concept to launch experiences for Disney, Uniqlo, and Citizens, shipping mobile first UX at million user scale.
Earlier, at Acxiom, I designed multi device UX UI for Microsoft, Sony, and L’Oréal, building large scale experiences across mobile and tablet in close partnership with senior stakeholders.
I’m obsessed with making complex things feel simple, and making simple things feel great.
Most of my work sits where scale meets craft. I like building foundations teams can actually ship on, shared standards, clean navigation, and multi brand systems that stay consistent as things grow.
At Signet, I led platform UX strategy for an eight brand iOS consolidation. We aligned IA and navigation patterns across teams supporting 1.2M plus active users, and helped build a platform model designed to drive 40 to 75M in annual growth.
I also helped architect and govern Amor, Signet’s enterprise design system. We scaled tokens, patterns, and libraries to 800 plus global users, and created a more consistent experience for 7M customers across brands.
A lot of my job is making quality repeatable. Governance, contribution workflows, and mentoring that raise the bar across the team, not just on a single project.
In parallel, I consult on Upwork as a Top one percent Expert Vetted designer. I work with Fortune 500 and high growth teams to build reusable foundations across onboarding, apps, and full flows.
Before product platforms, I spent years leading end to end work in agencies. At Zeta, I directed concept to launch experiences for Disney, Uniqlo, and Citizens, shipping mobile first UX at million user scale.
Earlier, at Acxiom, I designed multi device UX UI for Microsoft, Sony, and L’Oréal, building large scale experiences across mobile and tablet in close partnership with senior stakeholders.
I’m obsessed with making complex things feel simple, and making simple things feel great.