Citizens Bank
Summary
Citizens Bank is one of the nation’s oldest and largest financial institutions, providing an integrated experience that includes mobile and online access.
Aligning with new company-wide brand standards, we strategically partnered to drive primary banking behaviors.
Our new design followed a centralized goal: to help customers, colleagues, and communities reach their potential.
Through better education of products and services–customers learned about Citizens full range of banking, lending, savings, wealth management, and small business offerings.
![](https://cdn.prod.website-files.com/5ef61311077cf1463a10fd04/5f1f21f8548a18d1a6f644af_01_Citizens_1920_1.png)
![](https://cdn.prod.website-files.com/5ef61311077cf1463a10fd04/5f1f22663569b334e8298d99_02_Citizens_1920_2.jpg)
![](https://cdn.prod.website-files.com/5ef61311077cf1463a10fd04/5f1f2277296024384a325e86_03_Citizens_1920_3.png)
![](https://cdn.prod.website-files.com/5ef61311077cf1463a10fd04/5f1f22891a32bc713b67b71c_04_Citizens_1920_4.png)
![](https://cdn.prod.website-files.com/5ef61311077cf1463a10fd04/5f1f24882ac26667e8be3488_05_Citizens_1920_5.jpg)
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