Se!ze the Hump Day
Set sail for Hump Day Island. Every Wednesday for 14 weeks, Camel offered a chance to win over $1 million in prizes through an arrangement of unexpected challenges.
Graphic design, Illustration, Imaging, User experience
Home Grown Harvest
Mellow Mushroom was born out of the free-wheelin' hippy culture of the 1970s, now they're a franchise with over 120 locations nationwide. In a harvest season themed sweepstakes, they served up fresh prizes and a tasty new menu.
Doctor Lead, Patient Focused
With Optim, the healthcare process is driven by doctors and built around an outstanding collaboration of the best physicians in the region. Optim’s medical centers provide a wealth of resources with an expanding network of expertly staffed locations.
Lapostolle's Uncork the Passion
In 140 characters or less, Uncork the Passion challenged oenophiles everywhere to express their passion for wine. The top Twitterista won a 2-week apprenticeship at the Lapostolle winery in Chile. Community votes and celebrity judges helped decide the winning entry.
The Harry Potter Wizarding Community
Harry Potter legacy and e-commerce site celebrating the seven fantasy novels and eight films written by the British author J. K. Rowling. Features include an online community, news, shop, and other magical mischief.
Art direction, Graphic design, Illustration, Interaction design
Boldly Go Everywhere with Snus
Snus got its start as a luxury tobacco enjoyed by Europe’s aristocrats in the 1700s. It’s refreshingly simple: A great-tasting premium tobacco you can slide into your mouth. No spitting, no mess and virtually no restrictions. A modern twist on the traditional, courtesy of Camel.
Graphic design, Illustration, Interaction design, Typography
The David Carson Project
David Carson is an American graphic designer best known for his innovative magazine design and use of experimental typography. The website promotes a documentary exploring the life of Carson, as well as his influence on design—both past and present.
A Summer of Discovery
Founded in 1843, Lindeman's holds the distinction of being the oldest continually run winery in Australia. In a series of seasonal efforts, Lindeman's launched a travel-oriented campaign to give away five featured summer vacations.
Graphic design, Illustration, Interaction design, Typography
Direct to Desktop with dCast
dCast is a rich media application that provides organizations the ability to broadcast engaging content directly to a user's desktop. dCast offers fans and brand loyalists a one-click solution to exclusive messaging within a branded media player.
Raise Your Glass
Penfolds, one of Australia's oldest and most iconic wineries, partnered with (RED) to contribute a portion of profits to help fight HIV/AIDS in Africa. To date, $160 million has been generated and 5 million people have been helped through Global Fund-financed grants that (RED) supports.
