The Hawaiian Islands
Destination experience platform.
A destination platform that turned island inspiration into confident travel plans across six distinct Hawaiian experiences.
One System, Six Islands The platform needed to celebrate each island’s distinct character without losing the shared Hawaiian Islands identity. A modular visual system brought every destination together while leaving room for its own stories, activities, and pace.
Designed for the Journey A responsive destination experience connected island stories, culture, activities, and planning in one clear path, helping travelers move from inspiration to practical next steps without leaving the experience.
Client
Hawaii Islands Tourism
Framework
Figma Adobe Creative Suite
Contribution
Design Lead Experience Strategy Visual Systems Cross-Platform UX
Outcome
A clearer path from inspiration to travel intent.
