Olaplex Brand Evolution
Professional science, consumer clarity.
A brand and digital foundation that brought Olaplex’s professional authority to a broader consumer audience without losing its science-first point of view.
Professional Authority, Consumer Appeal As Olaplex expanded beyond the salon, the brand needed to welcome a broader audience without losing the credibility that made it trusted by professionals. The system balanced clinical clarity with a warmer, more aspirational expression.
A Digital Shelf Built to Scale A modular e-commerce system unified product education, routines, and campaign content. Shared typography, flexible modules, and clear hierarchy helped the science behind each formula stay consistent across every touchpoint.
Built for What Comes Next The evolved identity gave Olaplex room to grow into new categories while keeping its core promise clear: high-performance hair care grounded in professional expertise.
Client
Olaplex
Framework
Figma Adobe Creative Suite
Contribution
Brand Strategy Digital Design Lead Experience Design Art Direction
Outcome
A clearer bridge between professional trust and consumer discovery.
