Amor Supporting Colors
Color Logic for Every Brand
Color shapes perception—it directs attention and sets tone. Amor’s supporting palette extended the core system, offering brand-safe range without adding noise. Designed for clarity and signal, it helped teams build UIs that felt consistent across brands and connected to users.
Greens and reds marked success and error, pastels softened messages while keeping contrast, and reward tones added richness without distraction. Every shade was tested for accessibility, tuned for tone, and selected to communicate with purpose.
Client
Signet Jewelers
Contribution
Palette Strategy Visual Language Cross-Brand Alignment Accessibility Design
Framework
Figma Amor Design System Semantic Color Tokens WCAG Guidelines
Results
Enabled consistent, emotionally attuned theming across eight distinct brands.
