Amor Iconography
Icons for Multi-Brand Systems
Icons are small, but they carry big meaning. In Amor we crafted over 100 custom icons to be intuitive, pixel-perfect, and brand-neutral. Whether guiding actions or surfacing features, they scaled cleanly across brands and screens—supporting the experience without ever competing with it.
Every icon was drawn on a 24×24 grid with a consistent 2px stroke. Shapes sat perfectly on-pixel, with rounded end caps for clarity and warmth at every size. Each symbol respected a 20px live area, giving built-in breathing room and preventing visual drift.
Amor icons weren’t built for one brand, they were built for all. Scaled across Kay, Jared, Zales, and beyond, each symbol stayed emotionally neutral and visually consistent. That flexibility let them fade into the UI, or stand out just enough to guide, warn, or celebrate.
Client
Signet Jewelers
Contribution
Icon Design UI Systems Visual Consistency Accessibility Support
Framework
Figma Amor Design System Grid Framework
Results
Created a unified icon library of 100+ versatile symbols—improving brand consistency.
