Signet iOS App Gift Card
Gifting Made Simple
Gift cards aren’t just transactions—they’re gestures with meaning. The legacy flow was rigid and impersonal, making it hard for users to feel confident gifting. We redesigned it as a branded journey with flexible designs, amounts, and messages, while gracefully handling validation, delivery, and edge cases.
Personalization came first. From seasonal artwork to heartfelt notes, the interface gave users space to express intent without slowing the flow. Prewritten message suggestions reduced friction for senders while giving them full control.
Client
Signet Jewelers
Contribution
Gift Card UX Flow Message Customization Field Validation Logic Error States
Framework
Figma Amor Design System Native iOS Components Validation Frameworks
Results
A mobile-first gift card flow driving both emotional engagement and revenue.
