Signet iOS App Shop
Shop Navigation & PLP
Shopping isn’t linear—it’s emotional, personal, and exploratory. We built a flexible system that supported real journeys, from casual browsing to focused gifting. Navigation, custom icons, and tailored PLPs gave users clarity and space to explore.
We structured Shop as a vertical, tap-through journey with clear categories and imagery. From Engagement to Bracelets, the path was fast, familiar, and built for mobile. Each section expanded into sublevels, making it simple to browse, while the Product Listing Page merchandised with intent through badges, pricing logic, promo tags, and color swatches.
Client
Signet Jewelers
Contribution
Information Architecture PLP UX & UI Design Navigation Patterns Component Strategy
Framework
Figma Amor Design System Native iOS Patterns User Insights
Results
Delivered a scalable navigation and PLP experience that made discovery intuitive and brand-aligned.
