Signet iOS App Onboarding
Multistep Onboarding Flow
Onboarding wasn’t just a checklist—it was the first impression. Each brand had to show value in its own voice. We built a flexible, multistep flow that educated, reassured, and encouraged opt-in without overwhelm. From location to notifications, tracking to rewards, each step adjusted to brand and need.
We created a modular framework that scaled across brands. Each screen used warm visuals, banner-aligned copy, and clear benefits, building trust before asking for access. The flow supported up to five steps with logic to control if and when system prompts appeared.
This flow wasn’t static. Each card could be reordered, swapped, or disabled based on user state, brand priorities, or feature launches. That flexibility let us test messaging, update copy, and experiment with opt-in strategies without rebuilding the experience.
Client
Signet Jewelers
Contribution
UX Strategy Onboarding Flow Permission Logic Voice & Tone Design
Framework
Figma Amor Design System iOS Native Components A/B Testing
Results
Built flexible onboarding that respected trust and scaled across brand.
