Signet iOS App PLP
Product Listing Page
The PLP had to perform like a storefront window—it needed to be fast, beautiful, and instantly shoppable. But across brands, pricing logic, product volume, and campaign needs varied widely. We designed a modular system that flexed for promotions, filters, and diamond variations, merchandising with precision while driving confident conversion.
We built a responsive card system designed to hold everything from swatches and badges to favorites and promo logic. Each brand used the same core component, styled to match. Cards scaled cleanly across screen sizes and performed under real-world merchandising pressure, surfacing key details where they mattered without overwhelming the page.
Client
Signet Jewelers
Contribution
PLP UX & UI Design Filter Interaction Strategy Merchandising Logic Pattern Governance
Framework
Figma Amor Design System Native iOS Components Promo & Filter Logic
Results
Shipped a performant PLP balancing merchandising and deep UX clarity.
