Disney+ Streaming Concepts
Streaming Identity
Disney+ launched in 2019 as the ultimate streaming hub—bringing together Disney, Pixar, Marvel, Star Wars, and more. I shaped early concepts that blended timeless characters with today’s heroes, framing how magic and modern streaming could live together.
We positioned Disney+ as more than streaming—it was a destination. Castles, galaxies, and adventures stitched together into one identity, while bold palettes and immersive imagery gave the platform both unity and distinction.
Design explorations spanned TV and mobile, shaping how families discover and connect with content. Onboarding, recommendations, and browsing were crafted with clarity and delight, making every interaction effortless.
As Walt Disney said, “We keep moving forward, opening up new doors and doing new things… and curiosity keeps leading us down new paths.” That spirit shaped Disney+ to feel both nostalgic and new—honoring timeless stories while inspiring imagination across generations.
Client
The Walt Disney Company
Framework
Figma Adobe Creative Suite Brand Framework Responsive Design
Contribution
Concept Exploration Cross-Platform UX Visual Systems Campaign Design
Results
Supported Disney+ with confidence, clarity, and messaging.
