Disney+ Strategic Visioning
Future State Design
Developed for a strategic pitch, this work explores the visual "what if." Unconstrained by the final architecture, we shaped visual narratives that blended timeless characters with modern patterns, demonstrating how distinct worlds like Pixar and Star Wars could coexist seamlessly.
The Challenge: Unifying the Multiverse. To house both the grit of The Mandalorian and the whimsy of Frozen, we created a visual "stage." This system recedes to let content shine, maintaining a cinematic feel that adapts to the tone of each franchise without losing the master brand's identity.
From TV to mobile, we focused on "Connective Tissue." We prototyped parallel messaging and dynamic backdrops that extend the experience across the user's journey. This ensures the "magic" never breaks, creating an immersive flow that feels less like browsing a database and more like exploring a world.
As Walt said, "We keep moving forward, opening up new doors... and curiosity keeps leading us down new paths." That spirit shaped our vision to feel both nostalgic and new. We balanced timeless stories with modern interactions, ensuring the visual experience parallels the brand's messaging to inspire imagination across generations.
Client
The Walt Disney Company
Framework
Figma Adobe Creative Suite Brand Framework High-Fidelity Prototyping
Contribution
Visual Design Lead Concept Development Strategic Narrative
Results
Translated the brand's messaging platform into a tangible reality.
