illy issimo Digital Experience
Premium Commerce Architecture
For the world’s most iconic espresso brand, I architected a unified digital experience that translates illy’s heritage of "aesthetic pleasure" into a scalable commerce ecosystem. By codifying premium visual standards and interaction logic, the platform redefined how global audiences engage with the brand across web, social, and professional B2B touchpoints.
I transformed a fragmented web presence into a cohesive digital system that reflects illy’s B Corp commitment to quality and sustainability. By grounding the interface in clean layouts and bold, "prosumer-grade" imagery, we elevated the digital experience to match the physical premium of the product itself.
We replaced static content with modular frameworks that scaled seamlessly across web and social channels. This operationalized brand consistency, allowing illy to educate consumers on flavor and nutrition while driving measurable participation in high-value events and global loyalty programs.
Client
illy
Framework
Figma Adobe Creative Suite Responsive Web Frameworks Facebook API Integration
Contribution
Product Architecture Commerce Infrastructure Responsive System Design Strategic Brand Logic
Results
A high-fidelity global standard that drove unified brand engagement and loyalty.
