Zeta Global at Gartner
Event Presence
Zeta Global, leveraging the industry’s third-largest data set and results-driven AI, drives consumer personalization and growth. Facing a pressing deadline, I led design for Zeta’s entire presence at the Gartner Marketing Symposium—spanning presentations, banners, floor graphics, booth elements, social cards, and more.
From booth graphics to window treatments, every touchpoint reinforced Zeta’s story—signal-rich AI at scale. Even details like branded popcorn labels and social media cards were designed to spark recognition and consistency across experiences.
The result was one of Zeta’s strongest event presences to date. Feedback from leadership captured the impact: “It’s the best presence I’ve seen Zeta put forward… the creative, the fit, the finish—perfect.” The strategy, design, and execution maximized Gartner visibility and fueled long-term brand momentum.
Client
Zeta Global
Framework
Adobe Creative Suite Figma Large-Format Print Event Branding
Contribution
Lead Designer Experience Design Creative Direction Rapid Delivery
Results
Gartner strengthened Zeta's position as an AI leader and generated industry buzz.
