Zeta Global at Gartner
Experiential Brand Intelligence
everaging the industry’s third largest data set and results driven AI, I architected Zeta’s entire presence for the Gartner Marketing Symposium. Facing a high stakes deadline, the system unified strategy and design across large format environments and digital touchpoints to drive consumer personalization and growth.
I codified every touchpoint to reinforce Zeta’s story of signal rich AI at scale. From booth graphics to social media cards, the framework was designed to spark immediate recognition and maintain consistency across high fidelity physical experiences.
The strategy and execution maximized visibility and fueled long term brand momentum. Feedback from leadership confirmed the impact of the system, noting it as the best presence Zeta had put forward due to the perfect alignment of creative, fit, and finish.
Client
Zeta Global
Framework
Figma Adobe Creative Suite Large Format Print Logic Event Branding Infrastructure
Contribution
Experience Architecture Creative Direction Environmental System Design Rapid Strategic Delivery
Results
A premier event presence that strengthened Zeta’s position as an AI leader.
