Sony Power Sales
Global Engagement Ecosystem
Tasked with enhancing the Sony Experience, I led the creative direction for a global initiative providing unified access to exclusive retail incentives. By aligning incentives with Sony’s broader ecosystem, the program drove measurable growth in both new activation and ongoing customer loyalty.
I architected a reward framework that unlocked exclusive value for members, encouraging consistent cross-platform spend. By integrating incentive logic with the broader brand ecosystem, we transformed retail interactions into a primary driver for customer retention.
We developed a multi-device messaging system and updated web presence to empower customers across global markets. By elevating both appearance and functional logic, the platform encouraged immediate redemption and strengthened the long-term relationship between the user and the brand.
Client
Sony
Framework
Figma Adobe Creative Suite Responsive Web Rewards Platform
Contribution
Creative Direction Campaign Architecture Multi-Device UX Engagement Strategy
Results
A unified platform that drove global engagement and reinforced long-term loyalty.
