Sony Power Sales
Rewards Program
Headquartered in Tokyo, Sony is one of the world’s most comprehensive entertainment companies. Tasked with enhancing the Sony Experience, I led creative direction for Power Sales—an initiative giving Rewards members access to the same prices and rebates as authorized retailers, increasing both sales and customer retention.
Power Sales unlocked exclusive pricing for members, encouraging spend and future redemption. By aligning incentives with Sony’s broader ecosystem, the program drove measurable gains in both new activation and ongoing loyalty.
We developed multi-device messaging and an updated web presence—empowering customers to explore products, redeem points, and maximize benefits. By elevating appearance and function, the site became a visually engaging platform that encouraged redemption and strengthened retention.
Client
Sony
Framework
Figma Adobe Creative Suite Responsive Web Rewards Platform
Contribution
Creative Direction Campaign Design Multi-Device UX Rewards Strategy
Results
Drove engagement by captivating customers, boosting redemptions, and reinforcing loyalty.
