The Hawaiian Islands
Destination Experience Platform
Bridging the gap between social inspiration and travel logistics. We designed a digital ecosystem that leveraged authentic storytelling to demystify the planning process. This transformed high-funnel social traffic into confident travelers across six distinct island destinations.
The Challenge: Visual Differentiation within a Unified System. The framework needed to support six unique sub-brands without breaking the master identity. We utilized dynamic color palettes and modular content structures to highlight the contrast between islands, from Kauai’s lush cliffs to Maui’s beaches, while maintaining a cohesive interface.
Moving beyond brochureware, we focused on utility. By integrating robust planning tools directly into the storytelling flow, we reduced the friction between "dreaming" and "booking." The responsive framework empowered users to curate diverse itineraries, turning abstract inspiration into actionable travel plans.
Client
Hawaii Islands Tourism
Framework
Figma Adobe Creative Suite Modular Design System Responsive Web Framework
Contribution
Design Lead System Architecture Cross-Platform UX
Results
Converted social engagement into measurable travel intent.
