Olaplex Brand Refresh
Haircare Innovation
Olaplex is the go-to product for colorists protecting hair during treatments. Born in a California garage, its origin echoed the birthplace of innovation. I presented a refreshed narrative aligning Olaplex with Apple, Disney, and Google—pairing authentic roots with a bold visual system built for 2025 and beyond.
We built a new storyline around California innovation—bridging garage invention with world-class results. Updated imagery and storytelling highlighted Olaplex as both authentic and aspirational.
We refined the user experience by creating a flexible system of content and design assets that scaled seamlessly across platforms. From product storytelling to campaign visuals, each piece worked together to deliver clarity, consistency, and usability for customers.
This refreshed approach celebrated Olaplex’s California origins while elevating it as a global innovator. By blending authenticity with forward-thinking design, the brand positioned itself as both trusted and aspirational for customers worldwide.
Client
Olaplex
Framework
Figma Adobe Creative Suite Brand Framework Responsive Design
Contribution
Creative Direction Brand Refresh Experience Design Creative Strategy
Results
Increased awareness, built trust, and drove adoption, reinforcing Olaplex as an industry-defining brand.
