HP Campaigns
Product Campaigns
Aligning with HP’s vision to create technology that improves lives, we crafted campaigns to captivate consumers and elevate its creative identity. Refined layouts and animation encouraged exploration, purchases, and boosted surprise offers.
We designed engaging, user-friendly layouts that helped customers confidently choose the right products. Campaigns highlighted versatility across devices, creating a digital presence that was both approachable and aspirational.
As lead designer on-site in San Francisco, I ensured every layout embodied HP’s innovation while delivering results. Motion and interaction deepened engagement, reinforced HP’s design leadership, and elevated its position as both a technology pioneer and creative brand.
Client
Hewlett Packard
Framework
Figma Adobe Creative Suite Motion Assets Responsive Framework
Contribution
Lead Designer Campaign Concepts Visual & Motion Design Creative Direction
Results
HP’s campaigns delivered stronger engagement and improved purchase pathways.
