HP Campaigns
Strategic Identity & Interaction
Aligning with HP’s vision to create technology that improves lives, I led the architecture for campaigns that elevate creative identity and deepen consumer engagement. By codifying motion logic and refined layouts, we created a digital presence that positions HP as both a technology pioneer and a premium creative brand.
I architected engaging, user-friendly frameworks that helped customers confidently navigate complex product selections. By highlighting versatility across devices and maintaining a consistent design logic, we transformed standard product campaigns into approachable, aspirational digital experiences.
Working on-site in San Francisco, I ensured every touchpoint embodied HP’s spirit of innovation while delivering measurable results. We replaced manual execution with a streamlined system that reinforced HP’s design leadership and elevated its market position through sophisticated motion and interactive storytelling.
Client
Hewlett Packard
Framework
Figma Adobe Creative Suite Motion & Interaction Logic Responsive Framework
Contribution
Product Architecture Interaction Strategy Campaign Infrastructure Creative Direction
Results
A high-impact campaign system that deepened engagement and optimized purchase pathways.
