Citizens Bank Experience
Banking Platform
Citizens Bank, one of the nation’s oldest and largest financial institutions, offers seamless mobile and online access. With new brand standards, we encouraged primary banking behaviors while empowering customers, colleagues, and communities to reach their full potential.
Design emphasized clarity and education—showcasing Citizens’ services across banking, lending, savings, wealth, and small business. By simplifying presentation, we helped customers make confident decisions at every stage.
Our strategy unified the experience across platforms, reinforcing education and driving engagement. By modernizing design and improving usability, Citizens created a journey that fostered stronger relationships across channels.
Client
Citizens Bank
Framework
Figma Adobe Creative Suite Financial Standards Responsive Frameworks
Contribution
Strategic Design UX & Visual Design Brand Integration Multi-Platform Alignment
Results
A refreshed digital presence that empowered customers to act with confidence.
