Citizens Bank Experience
Banking Platform Modernization
For one of the nation’s oldest financial institutions, I architected a seamless digital experience that unifies mobile and online access. By introducing new brand standards and prioritizing primary banking behaviors, the platform empowers customers to reach their full potential through institutional-grade operational clarity.
I codified a system of clarity and education, showcasing a complex suite of services, from wealth management to small business, through a unified lens. By simplifying high-stakes information architecture, we helped customers make confident, informed financial decisions at every life stage.
We replaced fragmented legacy touchpoints with a unified strategy that reinforced education and drove cross-platform engagement. By modernizing the design logic and improving usability, the system fosters stronger, long-term relationships across every digital channel.
Client
Citizens Bank
Framework
Figma Adobe Creative Suite Financial Design Standards Responsive Frameworks
Contribution
Strategic Design UX & Visual Infrastructure Brand Integration Logic Multi-Platform Alignment
Results
A modernized digital presence that empowers customers to act with confidence.
