UNIQLO Digital Experience
Global Operational Clarity
For the global leader in LifeWear, I architected a foundation for digital communication that unifies strategy and design. By merging a sophisticated business model with a clean digital presence, we created a platform that operationalizes planning, production, and retail into a seamless customer journey.
I codified the balance between clarity and warmth, ensuring every layout emphasized bold imagery and everyday versatility. This framework supported discovery across complex categories, providing the logic for a unified retail experience that mirrors the rhythm of everyday life.
We replaced fragmented communication with a modular design system that reintroduces essentials in modern, accessible ways. By strengthening the connection to UNIQLO’s vision, the platform allows global teams to ship purposeful content that remains dynamic and ever-changing.
Client
UNIQLO
Framework
Figma Adobe Creative Suite Responsive Web Frameworks Universal Design Standards
Contribution
Product Architecture Strategic Infrastructure Campaign Design Logic Global Brand System
Results
A unified global presence that modernized essentials and scaled brand connection.
