L’Oréal Paris Campaigns
Beauty Campaigns
As the world’s largest beauty brand, L’Oréal Paris pairs research and innovation with a vision of accessible luxury. Our goal was to deliver excellence in beauty through digital campaigns. From Flawless Look to the L’Oréal Gallery, I designed experiences that highlighted products, invited community, and amplified reach.
L’Oréal needed to translate its promise of affordable luxury into digital campaigns that inspired and engaged global audiences. For the L’Oréal Gallery, we blended luxury with user-generated content. Customers uploaded holiday beauty moments into a shared gallery—building community while boosting visibility for hero products
The Flawless Look campaign used bold imagery to showcase essentials, with clean layouts and clear calls to action guiding customers from inspiration to purchase. As lead designer, I balanced creativity and structure to elevate L’Oréal’s digital presence, setting a new benchmark for how beauty connects online.
Client
L’Oréal Paris
Framework
Figma Adobe Creative Suite Campaign Templates Motion Assets
Contribution
Lead Designer Campaign Concepts UX & Visual Design Social Integration
Results
Redefined L’Oréal’s digital engagement, driving visibility, and loyalty.
