L’Oréal Paris Campaigns
Global Brand Ecosystem
Scaling the vision of "accessible luxury" across digital touchpoints. We engineered a flexible campaign framework that bridged editorial storytelling with e-commerce utility. This transformed static product showcases into dynamic, community-driven experiences that drove measurable engagement.
The Challenge: Systemizing Agility. For high-velocity campaigns like "Flawless Look," the brand needed a framework that balanced editorial polish with conversion best practices. We built a modular template system that guided users from "inspiration" to "purchase" without sacrificing the premium aesthetic of the master brand.
Operationalizing Social Proof. With the "L’Oréal Gallery," we transformed passive browsing into active participation. By blending luxury product photography with user-generated content, we created a community-led commerce experience that validated product quality and accelerated the path to purchase.
Client
L’Oréal Paris
Framework
Figma Modular Design System Social Commerce Integration Responsive Web Framework
Contribution
Digital Design Lead Commerce Strategy Content Ecosystem
Results
Bridged the gap between brand storytelling and e-commerce conversion.
