Microsoft Skype
Global Campaign Architecture
For Microsoft, I architected a global campaign ecosystem and comprehensive brand framework to unify Skype’s design standards. This infrastructure empowered designers, writers, and production teams to deploy high-impact digital campaigns while ensuring brand integrity across everyday moments.
I codified everyday interactions into a scalable framework. This translated complex technology into approachable, human experiences while providing the logic for brand consistency at speed.
We replaced manual implementation with a streamlined campaign system. By codifying layout and component logic, we enabled global teams to ship faster while maintaining high-fidelity brand integrity.
Client
Microsoft
Framework
Figma Adobe Creative Suite Campaign Templates Global Brand Guidelines
Contribution
System Architecture Campaign Infrastructure UX & Visual Direction Strategic Framework
Results
A unified, codified system that transformed fragmented implementations into a streamlined global standard.
