Microsoft Skype Campaigns
Campaign System
For Microsoft, we built Skype’s campaign ecosystem and brand guide—creating standards, insights, and best practices for designers, writers, and production teams. The guide explained how to design, update, and manage digital campaigns while showing how features connected to everyday moments.
We grounded the system in real life—illustrating features through everyday interactions, from family calls to business check-ins. Campaigns highlighted connection, warmth, and clarity, making Skype’s technology feel approachable and human.
With a clear strategy, we transformed a complex implementation into a streamlined system—ensuring every detail communicated Skype’s story and helped teams deliver effectively. The guide codified voice, layout, and component rules, enabling global teams to move fast while maintaining brand integrity across desktop and mobile.
Client
Microsoft
Framework
Figma Adobe Creative Suite Campaign Templates Global Brand Guidelines
Contribution
System Design Campaign Standards UX & Visual Direction Strategic Framework
Results
A unified system that earned trust and reinforced Skype’s story.
