Amor Supporting Colors
Color Logic for Every Brand
Color shapes perception. Amor’s supporting colors extended the core palette—offering brand-safe range without adding noise. Designed for clarity and emotional tone, they helped teams build UIs that felt consistent across brands and connected to users.
Partner
Signet Jewelers
My Role
Palette Strategy Visual Language Cross-Brand Alignment Accessibility Design
Built With
Figma Amor Design System Semantic Color Tokens WCAG Guidelines
Outcome
Enabled consistent, emotionally attuned theming across eight distinct brands.
Color didn’t decorate the UI—it defined it. Greens and reds signaled success and error. Pastels softened messages without losing contrast. Reward tones added richness without distraction. Every shade was tested for accessibility, tuned for tone, and selected to communicate with purpose.
