Signet iOS App PLP
Product Listing Page
The PLP had to perform like a storefront window: fast, beautiful, and instantly shoppable. But across brands, pricing logic, product volume, and campaign needs varied widely. We designed a modular system that flexed for promotions, filters, and diamond variations, merchandising with precision and converting with confidence.
Partner
Signet
My Role
PLP UX & UI Design Filter Interaction Strategy Merchandising Logic Pattern Governance
Built With
Figma Amor Design System Native iOS Components Promo & Filter Logic
Outcome
Shipped a performant PLP that balanced merchandising strategy with UX clarity.
We built a responsive card system designed to hold everything: swatches, badges, wishlist states, and promo logic. Each brand used the same core component, styled to match its unique tone. Cards scaled cleanly across screen sizes and performed under real-world merchandising pressure.
