Signet iOS App PLP
Product Listing Page
The PLP had to perform like a storefront window—fast, beautiful, and instantly shoppable. But across brands, pricing logic, product volume, and campaign needs varied widely. We designed a modular system that flexed for promotions, filters, and diamond variations—merchandising with precision and converting with confidence.
Partner
Signet Jewelers
My Role
PLP UX & UI Design Filter Interaction Strategy Merchandising Logic Pattern Governance
Built With
Figma Amor Design System Native iOS Components Promo & Filter Logic
Outcome
Shipped a performant PLP that balanced merchandising strategy with UX clarity.
We built a responsive card system designed to hold everything—swatches, badges, wishlist states, and promo logic. Each brand used the same core component, styled to match its unique tone. Cards scaled cleanly across screen sizes and performed under real-world merchandising pressure.
