Signet iOS App Sort & Filter

Product Discovery Tools

Filters can’t just sort—they have to support real decisions. But across brands, the experience was cluttered, inconsistent, and hard to trust. We redesigned the system for clarity and control, helping users move from 5,000 products to just the right few—without the overwhelm or frustration.

Partner

Signet Jewelers

My Role

Filter UX Strategy Sort Logic Design Component Modeling Interaction Patterns

Built With

Figma Amor Design System Native iOS Components Filter Framework

Outcome

Turned 5,000+ product results into a confident path to purchase.

We structured filters for speed. Each category opened into a clean, focused list—stone types, metal tones, and more. We paired every filter with a swatch or preview chip, helping users make faster visual decisions with less second-guessing or friction.

Sort and filter logic was unified across brands but adapted by category. Options like “Get It Fast” and “Offers & Discounts” surfaced dynamically based on product type and availability. The sort menu anchored to consistent choices—Most Popular, Price, and New Arrivals—making it easier to decide.

Sort and filter logic was unified across brands but adapted by category. Options like “Get It Fast” and “Offers & Discounts” surfaced dynamically based on product type and availability. The sort menu anchored to consistent choices—Most Popular, Price, and New Arrivals—making it easier to decide.

As filters stacked, clarity stayed intact. Active selections appeared in pill form above results, with “Clear All” and real-time product counts available at every step. Even niche options like metal type and gemstone were optimized for thumb travel and mobile legibility.