Signet iOS App Shop
Shop Navigation & PLP
Jewelry shopping isn’t linear—it’s emotional, personal, and exploratory. The legacy Shop was rigid and inconsistent across brands. We designed a flexible experience to support real journeys, from casual browsing to focused gifting. Flexible navigation, custom icons, and tailored PLPs made it easy to explore—and fall in love.
Partner
Signet Jewelers
My Role
Information Architecture PLP UX & UI Design Navigation Patterns Component Strategy
Built With
Figma Amor Design System Native iOS Patterns User Insights
Outcome
Delivered a scalable navigation and PLP experience that made discovery intuitive and brand-aligned.
We structured the Shop as a vertical, tap-through journey—starting with clear categories and emotional imagery. From Engagement to Bracelets, the path was fast, familiar, and built for mobile. Each section expanded into sublevels, making it easy to browse and explore without getting overwhelmed.
