Signet iOS App Favorites

Seamless, Synced Saving

Favorites wasn’t just a heart icon—it was a memory keeper, shopping assistant, and decision support tool. But each brand handled saved items differently, with no shared logic or flow. We designed a unified, emotionally intuitive experience that helped users track what they loved, compare details, and move closer to purchase—at their own pace and on their own terms.

Partner

Signet Jewelers

My Role

UX Design Interaction States Error Resilience Cross-Brand Logic

Built With

Figma Amor Design System iOS Native Components User Testing

Outcome

Increased re-engagement, reduced friction, and gave users a trusted space to return to.

We designed a flexible Favorites view that balanced ease and utility. Users could save, edit, compare, remove, and share—no sign-in required. The layout made scanning simple, with pricing, promos, and stock surfaced at a glance.

Microinteractions mattered. We added confirmation toasts, share sheets, and smart item states like “Out of Stock” or “Select a Size” to reduce surprises and build trust. Favorites adapted to what came next—edit, buy, or share with a tap.

Microinteractions mattered. We added confirmation toasts, share sheets, and smart item states like “Out of Stock” or “Select a Size” to reduce surprises and build trust. Favorites adapted to what came next—edit, buy, or share with a tap.

This feature had to flex across Kay, Jared, and Zales—each with unique promotions, product types, and user behavior. Whether users were saving from PDPs, browsing as guests, or returning after weeks away, Favorites gave them a familiar, persistent way to re-engage and convert.