Signet iOS App Home

Home & Personalized Content

The home screen brought everything together—status, offers, products, and rewards. But each brand had different content priorities, tech constraints, and user states to consider. We designed a flexible, modular home experience that served personalized content while anchoring the journey in brand voice and user intent.

Partner

Signet Jewelers

My Role

Homepage Strategy Modular Layout Design Personalization Logic Loyalty Experience

Built With

Figma Amor Design System Native iOS Patterns Content Framework

Outcome

Designed a personalized experience that invited users in and evolved with their journey.

We designed with context in mind. Authenticated loyalty members saw Gem progress, reward prompts, and upcoming perks. First-time users were onboarded gently—with confidence-building language and curated collections. The layout scaled from seasonal campaigns to everyday use.

Each home module followed a card-based system built for reuse, reordering, and rapid updates. We defined visibility rules tied to account status and promo cadence—enabling everything from stacked rewards to seasonal spotlights. What surfaced felt personal, timely, and always on-brand.

Each home module followed a card-based system built for reuse, reordering, and rapid updates. We defined visibility rules tied to account status and promo cadence—enabling everything from stacked rewards to seasonal spotlights. What surfaced felt personal, timely, and always on-brand.

The visual system was built for flexibility, ease of use, and touch. Loyalty, offers, and product rows were tuned for thumb reach and visual flow. Every tile honored 44px tap targets, every headline matched brand voice, and every scroll reinforced momentum.