Signet iOS App PDP
Product Detail Page
This is where decision meets emotion. The Product Detail Page had to do more than show a ring—it had to earn trust. But design gaps and unclear messaging made it hard for shoppers to know if a product was right for them. We designed a brand-neutral experience that told the story, answered key questions, and guided confident purchase across products and price points.
Partner
Signet Jewelers
My Role
PDP Architecture Image Gallery UX Pricing Stack Design Experience Strategy iOS Interaction Patterns
Built With
Figma Amor Design System Native iOS Components Variant Logic
Outcome
A high-performing PDP built for the modern shopper—fast and designed to convert.
We led with imagery. Crisp photos and 360° views helped each piece shine—literally. From material options to ring sizes, every interaction was designed for touch. Price stacks, savings badges, and reviews updated in real time as users configured—supporting confident, informed shopping.
Reviews grounded the page in reality. Star ratings, user-submitted photos, and verified-buyer filters added transparency and helped convert hesitant shoppers. Sorting tools and tag-based filters made community input useful—not just decorative or distracting.
