Signet iOS App Gift Card
Gifting Made Simple
Gift cards aren’t just transactions—they’re personal gestures with meaning. But the experience felt rigid and impersonal, making it hard for users to express themselves or feel confident in the flow. We reimagined it as a branded, feel-good journey that let users customize designs, amounts, and messages—while gracefully managing validation, delivery, and edge cases.
Partner
Signet Jewelers
My Role
Gift Card UX Flow Message Customization Field Validation Logic Error States
Built With
Figma Amor Design System Native iOS Components Validation Frameworks
Outcome
A mobile-first gift card flow driving both emotional engagement and revenue.
We gave users room to personalize. Whether picking a holiday card or writing a heartfelt note, the interface made space for intent—without slowing things down. Prewritten message suggestions reduced friction for indecisive senders, while still giving them full control.
